Executive Opportunities: Is "Green" a Fad or Fact?

According to McKinsey Quarterly,

Many governments have been actively trying to promote growth, competitiveness, and employment. But policy makers who hope that advanced “clean” technologies can create work on a large scale will probably be disappointed, because these sectors are just too small to make an economy-wide difference. The local-business and household-services sectors are a much better bet: from 1995 to 2005, services generated all net job growth in high-income economies. Low-tech “green” activities, such as improving the insulation of buildings and replacing obsolete heating and cooling equipment, could generate more jobs than renewable technologies can.

The chart is shared and was published in August 2009.

• Is "green" a fad or fact? 
• What have you found? Are there more opportunities in "clean" technologies where you live?